Marketing Data Policy

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The International Baccalaureate Organization (‘IB’) provides various education-related products and services, including materials for learners and teachers, teacher training services, and educational research. Our headquarters are situated at Rue du Pré-de-la-Bichette 1, 1202 Geneva, Switzerland.

Privacy Policy Overview

The following outlines the IB's practices regarding the use and storage of personal data collected via our website, marketing activities, or market research endeavours. Protecting your privacy and personal data is of utmost importance to us. Should you have any enquiries regarding these matters, please feel free to contact us at [email protected].

  • It's crucial to read this notice together with any other privacy notices we may provide.
  • This notice complements other notices and is not intended to supersede them.

Information Collection

The personal data we collect varies depending on your interactions with the IB, and the services we provide, including but not limited to:

  • Identity data such as name, date of birth, and gender.
  • Contact data including work address, email, and phone number.
  • Profile data such as purchases, preferences, feedback, and survey responses.
  • Usage data including website, product, and service interactions.
  • Marketing data including communication preferences.
  • Technical data like internet protocol (IP) address, login details, and browser type.

How We Collect Data

We gather information when you:

  • Request marketing materials.
  • Attend events.
  • Register on our website.
  • Request products or services.
  • Participate in competitions, promotions, or market research activities.
  • Provide information through website usage, emails, or other communications.
  • Engage with us during interactions.

Utilization of Your Personal Data

We use your personal information in the following ways:

  • For our legitimate interests, including providing services, improving offerings, and delivering relevant marketing communications.
  • With your explicit consent for specific purposes.
  • When legally obligated to do so.

Use of Cookies and Marketing Purposes

We may contact you for marketing purposes related to our products, services, and website unless you opt out.

  1. Cookie Usage Overview:
  • By accessing our website and online services, you consent to the use of cookies as described in these Terms & Conditions.
  • Cookies are small text files stored on your device when you visit a website, enhancing browsing experience and providing insights into usage.
  1. Types of Cookies:
  • We use session and persistent cookies, including first-party and third-party cookies set by external services for analytics and tracking purposes (e.g. Google Analytics).
  1. Purpose of Cookies:
  • Cookies enhance website functionality and performance, analyze usage, personalize browsing experience, and deliver targeted content.
  1. Your Consent and Control:
  • By using our website, you consent to cookie usage outlined in these Terms & Conditions.
  • You can manage preferences through browser settings.
  1. Unsubscribe and Data Removal:
  • You can unsubscribe from marketing communications at any time and request data removal from our activities.
  1. Data Privacy and Security:
  • We are committed to protecting your privacy and processing data in accordance with our Privacy Policy and applicable laws.

Further information on cookies

  • If you would like further information on cookies, what they are, how they are used and how to control and/or delete them, see here for detailed guidance.

Updates to Terms & Conditions

  • We reserve the right to update these Terms & Conditions at any time without prior notice.
  • For questions or concerns about cookies or these Terms & Conditions, contact us at [email protected].

By using our website, you acknowledge and agree to these Terms & Conditions regarding cookie usage and marketing purposes.

Learn more about the IB Privacy Policy

Find out more about how the IB uses cookies