This digital toolkit provides authorized International Baccalaureate® (IB) World Schools with a wide range of communications materials. These can be used to present the IB and its programmes to stakeholders such as students, parents, teachers and school boards, as well as universities and government bodies.
The IB's brand guidelines [3.3 MB] give examples of how to use the materials in the toolkit. There is also guidance on how to apply the IB brand alongside your own marketing materials.
If you have a question about the digital toolkit, please email IB Communications.
To celebrate our 50th anniversary in 2018, we've created a suite of materials for schools to use throughout the year. Posters, email signatures and boilerplate text are available to download.
The IB regularly runs webinars to support IB World Schools at every step of their IB journey. You can access a list of recorded webinars that you can view immediately or download and save.
Brochures and posters
Download brochures on the philosophy behind an IB education. There are also programme-specific brochures, flyers and posters.
The IB has created presentations on each IB programme, which you can download and use. There are also general presentations on the IB philosophy.
Find the IB World School, IB learner profile and IB programme logos. You can also download the programme models.