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With the IB community at the front of our minds, the IB website focuses on three key audience groups:

  • Schools and teachers
  • Students and parents
  • Universities and governments.

We conducted research in order to understand what these groups really need from the IB website. This leads, among other changes, to the creation of the ‘Benefits of the IB’ section. 

The team assumes no prior knowledge of the IB when writing and updating content.